Isaac Rogers is CEO at 20|20, a global provider of online qualitative technology, respondent recruitment, and project support services. 20|20 is the digital research partner for some of the world’s largest agencies and global brands, helping them engage their audiences through 20|20’s proprietary online platforms. Previously, Isaac served as 20|20’s Chief Innovation Officer, and was responsible for product strategy and development. In just the past few years, Isaac has been instrumental in the launch of the world’s first global translation solution for online research and filed three patents us with USPTO. Isaac is a regular presenter at industry conferences and events, and his articles appear frequently in leading industry publications. Prior to joining 20|20, Isaac’s career included roles in business intelligence consulting, e-commerce, and government technology contracting. Isaac holds an MBA from Vanderbilt University, and resides in Nashville, TN, with his wife and two children.
Nashville Business Journal CIO Awards
Nashville Business Journal
NBJ asked for nominations from the Nashville community. The nominees then filled out surveys, sharing a wide range of information regarding their accomplishments during the past year. A panel of judges scored those surveys, and the top-rated CIOs made the 2014 list.
20 Researchers You Need To Know, Survey Magazine
Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry.
Developing a Product Behavior Framework through Mobile Research: MRMW
January 31, 2013
The Mobile BRIC Revolution
May 1, 2013
Opportunities and lessons learned from mobile research studies in developing nations.
Integrating Online and Mobile Research
MSPA Bucharest, Romania
May 16, 2013
The workshop will cover topics including: using mobile media in shopping studies, conducting online focus groups and in-depth interviews, and adding mobile mystery shopping and online focus groups to your company’s portfolio of services.
ESOMAR RW Connect
November 21, 2013
Today’s qualitative researcher has a wide selection of online tools at their disposal; online discussions, communities, real-time video groups and mobile tools are effective and well-developed platforms used in thousands of projects each year. While qualitative researchers have, at times, been accused of being somewhat slower to adopt online approaches than our colleagues in the quantitative world, the qualitative industry is catching on quickly.
Quirks Marketing Research Review
June 1, 2014
Five questions to ask your partners to ensure your project and data is adequately safeguarded.
Research World Magazine
October 1, 2014
Multi-phase and hybrid studies yield greater depth. While single-phase consumer engagement still has its place, a new trend in global marketing research is the rise of multi-part or hybrid research projects.
Research World Connect
October 14, 2014
As time and cost pressures drive more researchers to seek faster and cheaper routes for qualitative recruiting, new technologies have recently emerged to fill the demand. Real-time recruiting tools, virtual intercept technologies and even mobile location-based recruiting now provide ways for marketers to better identify and interview respondents quickly and effectively.
Research World Connect
December 6, 2014
At this year’s ESOMAR Congress, 20/20 Research unveiled a virtual reality platform that allows researchers to simulate a multitude of consumer products and sensory experiences for more engaging, detailed and cost-effective market research. The technology harnesses virtual and augmented reality to place respondents in almost any setting, measure their responses and better understand their reactions and behavior. RW Connect was intrigued at how companies decide to take such gutsy chances on emerging technology
Research-Results.de (German publication)
April 6, 2015
The rapid technical development in the field of market research today allows researchers to deliver greater insights that seemed out of reach for a long time. Qualitative research is one branch that benefits from those changes. Isaac Rogers illustrates how quant and qual can be more easily integrated in a digital world.
April 20, 2015
Virtual reality (VR) is the current darling of the technology world. It’s hard to read the technology section of any leading publication without seeing at least one mention of virtual or augmented reality (AR). These technologies promise to revolutionize how human beings interact with technology by creating experiences so realistic that the mind begins to ignore the fact that what it’s seeing isn’t real.